Judging Criteria

Submissions will be weighted heaviest on the robustness of the discovery journey and strength of evidence that a team identified a white space opportunity or a real-world problem to solve where there is currently no competition.

The judging panel will score based criteria below:


I. Research (Phase 1: 30%, Phase 2: 10%)

Research Methods

(0 - 5 pts)

Did the team use appropriate research methods when framing and reframing problem area? Examples could be observational, user interviews, surveys, literature review, case studies, etc.

Scored 0 - 5 points

0 = no, the team only used a minimal amount of research methods (ex: interviewed 2 people that were not target users).

5 = yes, the team used a robust amount of research methods (ex: interviewed 50 people that were target users).

Existing Solutions

(0 - 5 pts)

Did the team list out a deep understanding of the existing solutions from quantitive and qualitative data? Examples could include consumption chains, value chains, stakeholder analysis, personas, etc.

Scored 0 - 5 points

0 = no, the team showed a minimal understanding of the user(s) and business(es) with data (ex: confusion or minimal details on user(s) or businesses included).

5 = yes, the team showed a deep understanding of the user(s) and business(es with data (ex: a detailed consumption chain with all stakeholders included).

Intellectual Property Research

(0 - 5 pts)

Did the team do appropriate research to identify a patent opportunity? Examples could be a written provisional patent, prior artwork from similar patents, design or utility patent strategy.

Scored 0 - 5 points

0 = no, the team did not address this or skipped section (ex: listed no patent opportunity or explanation)

5 = yes, the team has detailed a patent opportunity and listed all requirements (ex: provisional patent ready to submit)


II. Analysis (Phase 1: 30%, Phase 2: 15%)

Research Organization

(0 - 5 pts)

Did the team present testing and competition data? Examples could be prioritized survey results, competitive landscapes, success/failure stories, brainstorming, sketching, flow diagrams, etc

Scored 0 - 5 points

0 = no, the team showed little or no testing or competition (ex: data was either missing or never structured).

5 = yes, the team showed in-depth testing and competition (ex: detailed explanation of the advantages and disadvantages of competition based on ranked user testing).


III. Synthesis (Phase 1: 25%, Phase 2: 25%)

Discovered Insight(s)

(0 - 5 pts)

Did the team identify insight(s) on an unmet or unarticulated need? Examples could be proven gaps in market where there is no competition today or competition is falling short.

Scored 0 - 5 points

0 = no, the team listed no or unproven insights on an unmet or unarticulated market (ex: market already solves their suggested insight).

5 = yes, the team listed deep insights on an unmet or unarticulated market (ex: market has no competition and is prime for disruption).

Strong Level of Certainty

(0 - 5 pts)

Did the team achieve an appropriate level of certainty for commercial and business success? Examples could be proven customer interest, price modeling, financial /business modeling, reason to believe, etc.

Scored 0 - 5 points

0 = no, the team showed no appropriate level of certainty for commercial and business success (ex: unrealistic costing with no sales or marketing strategy or product is not manufacturable)

5 = yes, the team showed an appropriate level of certainty for commercial and business success (ex: detailed costing, marketing and sales strategy, design for manufacturing)

Iteration

(0 - 5 pts)

Did the team test and learn with appropriate mock ups? Examples could be paper prototype, CAD modeling, performance testing, etc

Scored 0 - 5 points

0 = no, the team did not objectively test and learn with appropriate mock ups (ex: only did 1 iteration and used subjective reasoning)

5 = yes, the team objectively tested and learn with appropriate mock ups (ex: team did 10 iterations with multiple mockup)


IV. Proof of Concept (Phase 1: 10%, Phase: 25%)

Unique / Innovative Offering

(0 - 5 pts)

Did the team identify and create a strong competitive advantage with their design? Examples could be strong case for “I would buy that.”

Scored 0 - 5 points

0 = no, the team did not identify and create a strong competitive advantage with their design (ex: no one wants to buy it)

5 = yes, the team did identify and create a strong competitive advantage with their design (ex: strong reasoning for customer to want to buy it)


Professionalism (Phase 1: 5%, Phase 2: 25%)

Prepared / Equal Contribution

(0 - 5 pts)

Did the team (minimum 3 or more members) present professionally with concise, easy to follow and complete presentation? Examples could be team wore professional attire, team spoke loudly and clearly, team had no grammatical errors.

Scored 0 - 5 points

0 = no, the team was unprofessional with an unclear, difficult to following presentation (Ex: Didn’t make sense to me)

5 = yes, the team was professional with clear, easy to understand presentation (Ex: It was very clear and inspiring presentation)