Who are We?


The Product Development and Management Association (PDMA) in conjunction with Northwestern’s Segal Professional Bridge (SPB) are proud to announce the fourth year of the White Space Design Challenge.  

We are looking for a successful design inspired by research that identifies an unmet or unarticulated need.  Specifically looking beyond the traditional methods and defining a strong competitive advantage with in-depth user research, market gap analysis and design-thinking methodologies.

We’ve raised a total worth of over $20,000.00 in professional services and prizes. These prizes are tailored to help student teams execute an innovative product or service venture after graduation.  Professional services include a 1/2 day Multi-disciplinary Design Workshop from IA Collaborative, a Design for Manufacture 1/2 day Sprint from Brooks Stevens and two internship opportunities with Snap-On.

The Product Development and Management Association

The Product Development and Management Association (PDMA) is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.

PDMA's members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including innovation strategy, portfolio management, new product processes, organizations and teams, tools and metrics, market research, and lifecycle management.

Segal Professional Bridge

Segal Professional Bridge (SPB) is student-run organization that connects Northwestern students to the broader world of design, through partnership with design firms + companies, mentorship, as well as workshops and special events. We’ve got a diverse group of undergrad, masters and PhD students working hard to provide the best experience for our members. You may notice we come from all over – both in hometown and experience, and we think that’s part of what makes this organization so special. We believe in bringing together people of all backgrounds to learn, create and design together.

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